Privacy Policy

The Chief Marketing Officer Institute Privacy Policy

Effective Date: June 8, 2026

The Chief Marketing Officer Institute (“CMO Institute,” “we,” “our,” or “us”) is committed to supporting marketing leaders through executive education, research, professional development, community engagement, and related organizational activities. This Privacy Policy explains how we collect, use, maintain, disclose, transfer, and otherwise process information obtained through our websites, registration forms, events, webinars, surveys, research initiatives, educational programs, social media channels, publications, online communities, and other interactions with our organization.

By engaging with The CMO Institute, including registering for events, participating in programs, subscribing to communications, completing forms, downloading content, participating in research, or otherwise interacting with our organization, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

The CMO Institute may collect information that you voluntarily provide, including, but not limited to, your name, employer, job title, email address, telephone number, geographic location, educational background, professional experience, professional interests, event registration details, survey responses, research participation information, communications with our organization, and other information you choose to provide.

We may also collect information automatically through websites, social media platforms, webinar systems, advertising technologies, cookies, analytics tools, pixels, and similar technologies. Such information may include, but is not limited to, device information, browser characteristics, operating system details, IP addresses, referral sources, usage patterns, engagement metrics, browsing behavior, and interactions with our websites, communications, advertisements, content, and services.

In addition, we may receive information from third parties, including, but not limited to, social media platforms, event platforms, business partners, sponsors, educational institutions, marketing providers, publicly available sources, research partners, and data providers.

How We Use Information

Information collected by The CMO Institute may be used for any lawful purpose related to our mission, operations, programs, services, research activities, educational offerings, events, publications, communities, partnerships, sponsorships, fundraising activities, business development initiatives, and other organizational activities.

Without limiting the foregoing, we may use information to administer and improve educational programs, conferences, webinars, research initiatives, publications, networking communities, alumni activities, websites, digital platforms, and related services. We may use information to communicate with individuals regarding events, programs, research findings, publications, professional development opportunities, sponsorship opportunities, partnership opportunities, organizational updates, fundraising initiatives, and other matters that may be of interest.

We may also use information for audience analysis, personalization, benchmarking, strategic planning, program evaluation, content development, market research, business intelligence, operational administration, trend analysis, performance measurement, product and service development, relationship management, and legal compliance.

We reserve the right to use, analyze, combine, maintain, disclose, transfer, and otherwise process information for any lawful purpose consistent with our mission, operations, and organizational objectives.

Information Sharing and Disclosure

The CMO Institute may share information with third parties, including, but not limited to, service providers, educational partners, technology vendors, event sponsors, research collaborators, marketing and communications providers, professional advisors, affiliated organizations, business partners, strategic partners, contractors, consultants, and other entities that support or advance our mission and operations.

We may disclose information when required by law, regulation, court order, legal process, governmental request, or when we believe disclosure is necessary to protect our rights, property, operations, reputation, participants, stakeholders, or the public. In connection with organizational restructuring, mergers, acquisitions, strategic partnerships, investments, asset transfers, licensing arrangements, or similar transactions, information may be transferred, disclosed, or otherwise made available as part of the applicable business process.

Research, Analytics, and Derived Information

As part of our educational and research mission, The CMO Institute may create, analyze, publish, license, distribute, commercialize, or otherwise use aggregated, anonymized, pseudonymized, de-identified, statistical, modeled, or derived information generated from data collected through our activities.

Such information may be used for any lawful purpose, including, but not limited to, academic research, benchmarking studies, educational content, publications, presentations, reports, thought leadership, marketing, product development, commercial activities, artificial intelligence applications, business intelligence, strategic planning, and other organizational initiatives.

Where practical, information used in published research or public-facing materials will be presented in aggregated or de-identified form.

Communications

Individuals who engage with The CMO Institute through event registrations, educational programs, content downloads, surveys, research participation, newsletter subscriptions, community memberships, sponsorship inquiries, partnership discussions, or other interactions may receive communications from us.

These communications may include, but are not limited to, information regarding executive education programs, conferences, webinars, publications, research findings, networking opportunities, professional development resources, organizational updates, partner initiatives, sponsorship opportunities, fundraising activities, and other content, products, services, or opportunities that we believe may be relevant to recipients.

By providing contact information to The CMO Institute, you consent to receive communications through email, telephone, text message, direct messaging platforms, social media platforms, and other communication channels, to the extent permitted by applicable law.

Recipients may opt out of promotional email communications through the unsubscribe mechanism contained within those communications. Operational, transactional, research-related, program-related, administrative, or legally required communications may continue to be provided when appropriate.

Data Retention

The CMO Institute may retain information for as long as reasonably necessary to support educational, research, business, operational, archival, historical, relationship-management, legal, compliance, strategic, and organizational purposes.

Retention periods may vary based upon the nature of the information, applicable legal requirements, and the purposes for which the information was collected or subsequently used.

Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, use, alteration, disclosure, or destruction. However, no method of electronic transmission, storage, or processing can be guaranteed to be completely secure, and we do not warrant or guarantee absolute security.

Third-Party Services

Our websites, communications, registrations, educational programs, research initiatives, and events may utilize third-party platforms and services. Information submitted through or collected by such platforms may also be subject to the privacy policies, practices, and terms of those providers.

The CMO Institute is not responsible for the privacy practices of third-party platforms, websites, applications, or services.

International Participants

The CMO Institute serves individuals from multiple geographic regions. By providing information to us, you understand and agree that your information may be transferred, processed, maintained, and stored in jurisdictions that may have privacy laws different from those in your place of residence.

Changes to This Privacy Policy

The CMO Institute reserves the right to modify, amend, update, or replace this Privacy Policy at any time and for any reason. Any changes will become effective upon posting of the revised policy.

Continued engagement with The CMO Institute following the posting of any revised Privacy Policy constitutes acceptance of the updated terms.

Contact Information

Questions regarding this Privacy Policy may be directed to:

The Chief Marketing Officer Institute
P.O. Box 131241
Birmingham, Alabama 35213