The premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO ...

As the economic power shift from producers of products and services to consumers continues, the executives most responsible for leading their organizations to higher degrees of market orientation and customer intimacy face unique challenges. Indeed, whether recognized by title or not, today’s Chief Marketing Officer (CMO) faces leadership challenges greater than those of their peer executives and in many cases rivaling those of the chief executive.

Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and the complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Institute is dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives.